Apple Special Edition: iPhone 7 Product (RED)

product-red-special-edition-iphone-7

A smartphone with a red casing is hardly a technological breakthrough, but judging people’s excitement with the release of Apple’s special edition iPhone 7 and 7 Plus, it well might have been.

On sale since March 24, the iPhone 7 and 7 Plus Product Red have no radical difference with a regular iPhone 7, except for its red aluminum casing with a matte finish. The glass front, on the other hand, is in white. These are Apple’s latest offerings under its Product Red line, which are sold to raise funds for HIV-AIDS treatment.  iPhone aficionados can get them in 128 and 256 GB configurations.

Apple | iPhone 7$749.00
International shipping weight – 2.0 kg
Get it here!
Apple | iPhone 7 Plus$869.00
International shipping weight – 2.0 kg
Get it here!

Apple for 10 years now has been donating to the Global Fund, a not-for-profit organization that provides HIV-AIDS anti-retrovirals in Africa. The donations come from the sale of Product Red items, which include iPods, Beats earphones and speakers, and Apple Watch, all in red hardware. Apple says it has donated $ 130 million, making it the organization’s single biggest corporate donor.

Apple | Apple Watch Band$49.00 (38mm & 42mm)
International shipping weight – 0.5 kg
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Apple | iPod Shuffle (2GB)$49.00
International shipping weight – 0.5 kg
Get it here!
Apple | iPod Nano (16GB)$149.00
International shipping weight – 0.5 kg
Get it here!
Apple | iPod Nano (32GB)$249.00
International shipping weight – 2.0 kg
Get it here!

Though more famous for its somber-colored gadgets and its founder Steve Jobs who would present products in launches wearing his signature black long-sleeved top and jeans,  Apple knows, too, what bright colors can do. In the late 90s and early 2000s, it made marketing history with the iMac G3, a line of desktops that became a runaway bestseller for its fruity-colored, translucent hardware. Its music player iPod also comes in bright pink and blue.

Perhaps it is a measure of Apple’s marketing savvy that it releases a new version of its product – which is already superior to start with – with the slightest variation from its predecessor, and still, fans lap it up as if it is the best thing that ever happened to humanity. People may argue about its technological quality – some would say other smartphone brands have better technology than Apple – but many would agree it is best in its class when it comes to making its products more than just what it actually is and elevating it into an object of desire, and sometimes, in the case of iPhone 7 and 7 Plus Product Red, a symbol of compassion.

(RED) MovementStill haven’t got a U.S. Address? Get one now for free at comGateway.com and start shopping!